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Wednesday, August 22, 2012

Anukshah Resort Wear (2012 Collection)


The Anukshah 2012 collection is essential resort wear for women who like to travel all around the world with style, from Dubai to Miami the innovative apparel captures the Indian-inspired feel intertwined with the tropics.

Here's the scoop:

Anu Madan is inspired by her travels to exotic countries such as Brazil, Morocco, China and Turkey. Madan recently held a speech at the Art Institute of Fort Lauderdale where she spoke to students about her experiences. Madan spoke about the trials and tribulations she encountered within her career after graduating from the Art Institute herself, as well as the do's and don't when starting a manufacturing business.

Madan decided to make her move into the wholesale fashion industry after the recent economy recession of the United States, which is when her entrepreneur mindset became active and she took a huge risk by working with international manufactures from India.

Since then, Anukshah Resort Wear has been distributed to many boutiques across the United States and is also currently sold at popular hotels and resorts such as the Hilton, Marriott, and Westin Diplomat.

Madan started to build most of her early experiences in the fashion industry from interning for other designers, but it wasn't until she started managing a Miami sportswear company and handled their outsourcing in Asia when she really felt comfortable enough to launch her own international resort wear collection.

Soon after the Anukshah brand was created, Madan showed her early fashion shows in major cities such as New York City, Las Vegas, Miami Beach, and even Puerto Rico.




















Anukshah Resort Wear has been published in the West Virgina Gazette State Newspaper, West Virgina College Newspaper, The Miami Herald, and was most recently shown in West Palm Beach - where Madan participated in an annual trade show to market her resort wear collection. Anu Madan is currently working on building her new 2013 resort wear collection, which will consist of innovative tops, tunics, skirts and dresses for fashionable women who travel in style.

Credits: Photography by Nami Dadlani, Hair by Olivia Smalley, Makeup by Krishna Basdeo, Article written by Freddy Angel. For more information visit www.allthescoopmedia.com

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